Staff

CJ Reeves
Executive Director

Christie (known as CJ) brings a wealth of expertise to her position as Executive Director. Deeply experienced in senior housing and also a nurse, she has worked in communities ranging in size for as small as 42 to as large as 450. An animal lover – and supporter for the Humane Society – she treasures her English Bulldogs. Now enjoying the wonderful opportunities in Jacksonville, she has in the past lived also in locales as diverse as Louisiana, Colorado, Tennessee, and Mississippi. Specifically attracted to Anthem Lakes because of its park-like setting and the careful attention to design and vision, she has three children who have now followed her passion to serve in senior housing communities.

Don Burns
Environmental Services Director

A native of Rhode Island, Don was commissioned in 1982 , became a Naval Aviator, and then continued to serve our nation for a total of 30 years in a variety of capacities, including as an Operations Officer, Maintenance Officer, Officer in Charge, and Commanding Officer. During that period he completed a Masters Degree in National Security and Strategic Studies from the Naval War College.

After retiring in 2012, he joined a large CCRC in Jacksonville (near the famed Mayo Clinic) with oversight as environmental director for independent, assisted, memory care, and nursing homes properties and residents. Subsequently, he joined Anthem Lakes and oversees all aspects of facility maintenance, inspections, contracts, landscaping, upkeep, cleanliness and laundry. A quote says it best: “Everyday I look forward to serving residents at Anthem Lakes”.

Latonya LaRosa
Director of Sales

Originally from the great state of Missouri, LaTonya brings deep senior level experience to Anthem Lakes. With over 20 years of service in senior housing which include having held positions in sales, memory care, and even as executive director, LaTonya is exceptionally well qualified to be a great resource for seniors (and their adult children!) in making transitions easier over the entire spectrum from independent living to assisted living and even to the specialized needs and services for excellence in memory care.

Denise Macchia
Business Office Manager/ Memory Care Director

A life-long Florida resident, Denise planned for a career in healthcare, earning in 2009 her degree in health care administration followed later (after gaining direct work experience in assisted living) with an MBA. Having truly worked ‘up the ladder’, her first senior housing position was as a server, followed by an administrative internship that allowed her wide exposure — where she confirmed her passion for working with memory care residents and their families.

That experience provides context for her praise of how special Creekside memory care is at Anthem Lakes. A natural setting, circular interior hallways for walking, a great outdoor space, a high staffing ratio and more -all important, but another critical difference is her ability to create and sustain in staff a caring heart environment. Denise emphasizes the importance of working with families and their loved ones to discover the unique interests of each resident. Also, for family members, she reaches out with education and understanding, including the offer of providing a ‘virtual dementia’ experience which powerfully imparts information not fully conveyed in any other way.